FOR IMMEDIATE RELEASE: October 25, 2024
The United Family launches campaign to raise funds for Roswell flooding relief efforts
The United Family made a lead gift of $10,000
ROSWELL, N.M. — On Friday, The United Family launched a new donate-at-the-register campaign to
raise funds for disaster relief following the devastating impacts of severe flooding in the community
of Roswell, New Mexico. To kick off the campaign, The United Family provided a lead gift of $10,000.
The donate-at-the-register campaign will run from October 25 through October 31. All proceeds
raised will go to benefit recovery efforts in Roswell. As with past campaigns, guests will have the
opportunity to add a donation amount to their grocery bill while checking out. If not prompted by a
cashier, guests can always ask to make a donation.
The community of Roswell was subjected to intense flash flooding after six inches of rain fell in just
five hours on Saturday, October 19. The storm left two dead, dozens injured, and hundreds in need
of rescue from the flood waters. The storm’s devastating impact caused the governor of New Mexico
to declare a state of emergency for Chaves County.
“As more images and information come out of Roswell, we continue to be heartbroken by the impact
of this storm,” said Sidney Hopper, president of The United Family. “We have been part of the
community for a long time and know it needs our support now more than ever. We hope this
campaign will allow us and our guests across the region to provide help to our neighbors who
desperately need it. I also want to thank the first responders and national guardsmen on duty who
worked to rescue and protect the community and our team members.”
The fundraising campaign will run in select Albertsons Markets, United Supermarkets, Market
Street, Amigos, United Express and Albertsons Market Express locations across West Texas and
Eastern New Mexico. Check with local store teams for more information.
Media Contacts:
Joey Marcades Abie Rampy
Communications Manager Director of Public Relations
C: 806.281.8078 C: 806.438.1194
jmarcades@unitedtexas.com abie.rampy@unitedtexas.com
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