ALBUQUERQUE, N.M. — Beginning the weekend of July 29, Albertsons Market and Market Street locations across New Mexico will kick off hatch chile season by roasting fresh hatch chiles on site. Roastings will happen at all locations the first two weekends. Then, roastings will continue the following weekends at select locations until supplies run out.
For years, hatch chile season has been marked by United Family stores across the company roasting chiles fresh on-site for guests.
“As always, we are proud to continue our tradition of roasting fresh hatch green chiles at our stores,” said Joseph Bunting, produce business director for The United Family. “Each year, we look forward to sharing these fresh roasted chiles with our guests in New Mexico. But, not only will they see them at our roasting stations, they are going to see them all over the store too.”
Part of the objective during this time isn’t just providing guests with fresh roasted chiles, but also helping to educate them about the peppers. During the roasting events, guests can learn about the roasting process, the growing process, and how to store them.
Special products will also be available during this time in several different departments. As usual, produce will have fresh peppers, salsa, hatch guacamole, and a wide variety of Fresh Cut selections incorporating hatch chiles. In the market, guests will see hatch chile burger patties as well as hatch chile tri-tip roast. There will also be several ReadyMeals selections incorporating hatch chiles.
Media Contacts:
Joey Marcades Abie Rampy
Communications Manager Director of Public Relations
C: 806.281.8078 C: 806.438.1194
jmarcades@unitedtexas.com abie.rampy@unitedtexas.com
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About The United Family®
In its 107th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 98 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, USM Manufacturing, United Food and Beverage Services and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Companies, Inc. For more information, please visit www.theunitedfamily.com.
