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Market Street grocery stores set to host Game of Thrones star Hafthor Julius Björnsson as a spokesperson for Thor’s Skyr, an Icelandic yogurt brand

FRISCO, Texas — On June 4 and 5, Market Street grocery stores across the North Texas area will play host to former Game of Thrones star Hathor Julius Björnsson as he begins a promotion tour for Thor’s Skyr, a traditional Icelandic style yogurt brand.

Widely known for his role as Sir Gregor Clegane aka “The Mountain” from HBO’s hit fantasy series Game of Thrones, Björnsson is also well known for his successes in the world of bodybuilding and strongman competitions. In 2018, after several top 3 finishes, he won the World’s Strongest Man competition.

Björnsson is making these appearances at Market Street grocery stores as part of a promotion campaign for Thor Skyr, a traditional style yogurt from his home country of Iceland. At these appearances, he will be available for autographs and photos with fans. Thor Skyr will also be handing out swag and free samples.

Below is a schedule for the appearances:

  • June 4, 2022 – 9 a.m. – Market Street – 11999 Dallas Pkwy, Frisco, TX 75033
  • June 4, 2022 – 11:30 a.m. – Market Street – 6100 W. Eldorado Pkwy, McKinney, TX 75072
  • June 4, 2022 – 2 p.m. – Market Street – 4268 Legacy Drive, Frisco, TX 75034
  • June 5, 2022 – 9 a.m. – Market Street – 985 West Bethany Drive, Allen, TX 75013
  • June 5, 2022 – 11:30 a.m. – Market Street – 1929 Preston Road, Plano, TX 75093
  • June 5, 2022 – 2 p.m. – Market Street – 5605 Colleyville Blvd, Colleyville, TX 76304

Media Contacts:

Nancy Sharp                                                                                    Joey Marcades

Corporate Engagement Director                                                      Communications Manager

O: 806.791.7463                                                                              O: 806.791.8196

C: 806.786.1363                                                                               C: 806.281.8078

nsharp@unitedtexas.com                                                             jmarcades@unitedtexas.com  

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About The United Family®

In its 105th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 96 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, Praters, United Food and Beverage Services and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC. For more information, please visit www.theunitedfamily.com.

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